Combining Internet and Direct Mail Marketing to Promote Seminars

One of the reasons many seminar leaders and event promoters to turn the internet marketing is that they want to avoid the substantial costs associated with the promotion of seminars through direct mail. However, for best results, you should use the on-and offline marketing.

It is true that the direct-mail costs can add up quickly, and that Internet marketing can be more affordable. But direct mail is still powerful because it is tangible - and because of their prospects' email boxes are much less cluttered than their e-mail inbox

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To generate the greatest return on your investment, use direct mail to promote your event in our house just a list (for example, direct mail package, self-Mailer brochure, and / or postcards). List your house will always be more responsive than a list of people who have never heard of you.

Here's a sample that you can combine direct mail and online marketing to promote your event:

post direct response sales letter online (either on their own on their own web page within your existing web site). Test your list to respond to short vs. long copy of the letter a copy of the letter. We also examine the impact of including video on your website.
Be sure that the prospects for a way to add your name to the mailing list. At a minimum, use the "Join our mailing list" opt-in box. Better yet, offer access to free screening teleseminar, webinars and video tips, so that visitors who are on the fence about attending can raise their hand and show interest.
Use autoresponders and / or broadcast e-mail to follow up with prospects who are on an opt-in email list.
Drive traffic to your website with online advertising, the seminar list of services, joint-venture partners and associates.
Send press releases to appropriate media to your course list in the event calendar. You can even have articles written about the event.
Send a direct-mail letters, brochures and / or postcards to his house list. Whenever possible, identify prospects who are most likely to attend your event, and most of their promotional dollars reaching this group. This strategy will help generate the highest return on direct-mail investment.

Be sure to closely follow the source of all leads and registration, so you can accumulate a wealth of useful information for planning future marketing campaigns. In the end, you'll be able to predict how many visitors you have to be transported to their website, how e-mail should be sent and / or how many brochures you need to mail in order to achieve its revenue goal.