Media Series: Issue 7 - Direct Mail Advertising

Overview of Direct Mail
Direct Mail is a form of "Direct" or "direct response" marketing. In fact, it is easy to customize a piece of mail sent only to targeted consumers. This is called "Direct" as it bypasses the traditional mass media and going directly to a home or small business consumers. Although the measurements are different, it is generally considered to be either the third or fourth largest advertising medium behind TV, newspaper, and sometimes worked.

upside Direct Mail
Some of the upside I mentioned above, but there are a number of very good reasons why direct advertising can be an advantage.

format is very flexible. There are few rules or restrictions beyond good taste and your budget.
unique gets you noticed. You can have a strong visual impact and differentiate ourselves from the rest of mail.
It is easy to fit in your budget for the campaign. Mail pieces more or less based on the amount you spend.
If you put in the effort, you can target your e-mail address in order to effectively hit your target audience. It can be very focused.
The per piece basis, it is relatively inexpensive. You can spend the wealth of the very decent piece, but it is not necessary.
with modern technology, it is very easy to customize each mail piece of the consumer.

downside Direct Mail
Direct advertising is not without its pitfalls, though, and while not very many of them are significant.

Although the printing and mailing can be cheap, building a good database can be time consuming and expensive.
The campaign consists of only the direct mail is somewhat limited. It is better when used as part of a larger campaign.
Direct mail pieces generally arrive uninvited and very easy to dismiss. You are often seen as "junk" mail.

The most important thing is to know about Direct Mail Advertising
As Ooh, Direct Mail is generally not a great option as an independent medium. This is a very good addition, however, that multi-faceted kampanje.Najbolji part about it is you really can customize the format to align with their brand.Sljedeća best thing is that it can work with any budget. It is literally as big or small as you want it to be. If you do direct mail, spend your money on two things. Number 1: Build the right list. On May cost more, but the increased response is worth it. Number 2: Are high-quality piece. If your piece does not make your brand cut through the clutter that ends up in the trash without a second look.